Tropicana
To support premium juice brand Tropicana's strategy of creating special breakfast moments, we created the Breakfast Inspiration brand.
The concept involved delivering amazing breakfast ideas, recipes and information to fans of the juice to add value to the experience. We built a monthly online magazine with recipes step throughs, video and some fum breakfast information.
Laid- back and laconic, the style of the magazine reflects a slow, relaxed beakfast on a Saturday morning.
David Sparshott produced some beautiful illustrations for us every month
We transformed the online experience into a particularly useful iPhone app. Actually not that useful after about 2pm!
Every month built on a relevant theme. June was Bacon. And Eggs. There's a calendar of events and happenings, a great article and a whole bunch of mouthwatering recipes, all with step-by-step images and instructions.
July was, of course, berry month, and included a trip to a berry farm in Essex.
We ate so many berries we felt a little sick.