4 Nile Street
London N1 7RF UK
+44 (0) 203 375 5251
Based in Scandinavia, Pelican needed a brand that would embody trust and security. Making it fun, approachable and appealing to the Nordic design sensibility made it quite a challenge.
We illustrated a Pelican storing a packaging box in his beak. The aim was to create a mark that was approachable while building trust at the same time.
This series of illustrations suggests which of your possessions could be stored at Pelican. Bright, friendly, simple.
A clean, bright, iconic shopfront meant that every Pelican location was easy to identify.
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