Pelican Self Storage

Based in Scandinavia, Pelican needed a brand that would embody trust and security. Making it fun, approachable and appealing to the Nordic design sensibility made it quite a challenge.

We illustrated a Pelican storing a packaging box in his beak. The aim was to create a mark that was approachable while building trust at the same time.

This series of illustrations suggests which of your possessions could be stored at Pelican. Bright, friendly, simple.

A clean, bright, iconic shopfront meant that every Pelican location was easy to identify.