London Fashion Weekend
The younger sister of London Fashion Week was a frumpy maid with a real lack of self-confidence.
We gave her a makeover and transformed her into the younger, sassier sister she always wanted to be. Her confidence has increased visitor numbers and sales and given London Fashion Week a worthy and stylish sibling.
Our ambition was to more closely align the event with London Fashion Week, and borrow some of it’s style and cache in the process. To this end we subtly refashioned the logo and created an elegant typographic system.
We used strong color and an even stronger strapline; “Fashion starts here” to further bond the link to it’s sister event.
