Las Iguanas
Distilling the essence of an entire continent in to a brand is hard work.
Las Iguanas opened its doors 20 years ago, and now has more than 22 South American styled locations across the UK. A lot has changed in that time, not only for Las Iguanas but also for South America. Brazil is one of the world’s leading developing economies and this has sparked a sense of rebirth and confidence in the entire continent. Our ambition was to move the brands positioning in the same direction!
The new brand mark for Las Iguanas aims to capture the excitment and sophistication of the continent.
The signage and shopfronts of all the locations are designed to be sympathetic to their surroundings. More than anything else, they aim to invite people in.
The flow from outside to inside should be seamless. We woork closely with all the interior designers to ensure that the shopfronts synthesize with the interiors and the brand is reflected consistently across all sites.
All the branded elements of the experience tie together.
Cheeky, fun, colourful. We established a system that works across all of Las Iguanas marketing without bleeding any of the energy out.
The system has a series of variations which build in flexibility. And it continues to evolve...
We created a number of characters for kids visiting the rstaurants. Iggy Iguana, Tito Toucan, Sofia the Sloth and a Tammy the Golden Lion Tamarin who not only plays the pan pipes but lives at the Bristol Zoo.
