Kaleidoscope
The Insight Research Group created a branded research product that built an emotion illustration of it's audience through the use of a number of innovative, but complex techniques.
Our design for Kaleidoscope reflects this complexity, but also the clarity of the results of the process.
The Kaleidoscope brand mark has been built with simple, bespoke typography. This then became a typeface with 3 different weights that's used throughout the identity system.
The primary sales tool for the product was a animated presentation we built for the iPad. The presentation details the techniques and outcomes of Kaleidoscope in an immersive and interactive way.
We created a series of advertising and marketing executions.
We built the Insight Typeface for the exclusive use of the company.