Jamie's Italian
Great quality food, beautifully cooked in a cool, engaging environment. And all at an affordable price, on your high street from one of the world’s best loved chefs.
You can see why Jamie’s Italian has been so successful.
The attitude of the brand is, like the man himself, fun, cheeky, but serious about food, the details and getting things right. We created an identity that was flexible enough for each restaurant to be sensitive to it’s location, and to continue to evolve alongside the food and the rest of the experience.
The shopfront and signage of each restaurant is unique and often blends elements and materials form its surrounding environments to forge a relationship with its place.
Over the 3 years that the chain has been open we've created a number of illustration styles as the business has evolved. This one uses the "J" in opportune moments...
Two series of merchandise have been created for Jamie's Italian. This is the first, and the second series is to be released soon.
The menu system is built on a strong, graphic structure. The typographic system is 100% Italian. It uses a number of typefaces including Bodoni and Eurostile.
The Jamie's Italian website focused on the things that users most want; Food, Menus, Locations and Bookings.
