Jamie Oliver
We've worked with Jamie for a number of years now, and watched with amazment his rise from young chef to national treasure. We always aimed to reflect his humanity, sense of fun and fabulous attention to detail in the brands we've created for him.


We crafted a range of premium food products for Jamie that were wrapped in colourful, but straightforward messages from him.

We wrote and designed a complete Brand Bible. It's crammed full of history and information as well as how the brand works from a design perspective.


More than just a list of rules and regulations, the bible is a expression of how the brand should look and feel.

One of our favorite all time projects, Jamie at Home was a real labour of love. Inspired by the beautiful work of Edward Bawden and Eric Ravillious, the design and illustration uses original wood block prints and designs.

Much copied, of late, we most recently saw it on an Australian soup label.
We see this as a huge compliment!

