Fashion Weekend
As a regional variant of London Fasion weekend, Fashion Weekend bought the exciting world of fashion to the UK's major regional capitals. Our monochromatic design system aimed to create a timeless but instantly recognizable identity.
The Fashion Weekend logo was crafted from a modular pattern. The pattern is then used throughout the identity.
The campaign images were all shot monochromatically to support the identity and establish a sense of synthesis throughout the promotion and marketing.
We created a complete outdoor campaign for the event and designed all of the interior graphics and wayfinding system.
