During the period that the restaurant was being built, we decided that we'd do something a little different with the hoardings.
Flyposting in London is now illegal, so what better place to paste them up than here. All the pizzas became bands and the brand became a rockstar.
All the signage was installed inside the restaurant and the main sign sat above the huge wood-fired oven.
The JACKS is created from old letters from signs that were once in Piccadilly Circus.
The "J" is from JVC.
The "A" is from Max Factor.
The "C" is from, ummm, we forgot.
The "K" comes from TDK, and
The "S" is fron Gordon's Gin.