The Club at Ten Trinity Square

Brief

Built within the former exective offices for the Port of London Authority, The Club at Ten Trinity Square is furnished and finished with materials of rare and exceptional quality. The brand and its implementation would need a touch of an equal standard.

Solution

Working with a mark originally generated by Pentagram, and the Château Latour identity, we created a series of objects, books, boxes and menus from exceptional leathers, papers and wood that express the nature and quality of the experience.

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Impact

The Club already has enjoyed a strong membership since it launched. 

Having already been well received in the press, The Club looks set to have a bright future ahead as one of the Capital's most luxurious and unique global meeting places.

On joining The Club, members recieve a Members box beautifully designed and finished in textured card, that includes case bound books, information and etched metal members card.

The Club houses the residents’ and members’ wine store and features the Château Latour Discovery Room and Dining Room. This celebrates the unique relationship between Ten Trinity Square and the legendary Médoc winemaker, complementing the cuisine being developed for the Club by Anne Sophie-Pic.

In additon to meeting and dining rooms at The Club, there is a bar, billiards room and cigar sampling lounge, making for an easy and relaxed space for members to connect.
The Wine Notes features as part of the Member's welcome pack and it includes a beautiful selection of illustrations of The Club by French Designer, Bruno Moinard. Bruno oversaw the interior design of The Club having redesigned Latour for its reopening in 2014, in turn maintaining a sense of continuity for this partnership.

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