Established in 2011, the London Fields Brewery was a pioneer in the city's now burgeoning craft beer scene.
Located in one of London's most creative and energetic boroughs, the brewery needed to reflect its locale, but also its ambition to be a bigger part of the UK and world beer market.
The strong, central, fluid mark for the brand, suggests a quality beer, consistent and well-crafted. It has impact and presence in the fridge.
The background patterns illustrate the energy and contemporary boho culture of London Fields. The elements work together to tell the new story of the brewery.
Seasonal beers will use illustrations from local artists and create a platform for some cultural engagement.
We hope London Fields Brewery will become an iconic beer brand stocked in pubs and fridges across the UK and the world, fulfilling its potential and ambition.
LFB produce seasonal beers throughout the year collaborating with local artists to create special edition designs for each beer.