London Fashion Weekend

Brief

As the consumer event the weekend following London Fashion Week, London Fashion Weekend looked like the dowdy older sister.

Solution

Injecting a sense of style and quality ito the brand, more closely aligning it to LFW, and adding the strapline “Fashion Starts Here” opened the event up to a new, more apprecaitive market

Impact

Since our rebrand the LFW event has gone from strength to strength, growing it’s visitor numbers year-on-year and atrracting big name local and International designers

The strong, flat color and simple typography combine with a powerful message and create clear communication.

It's all about the origin of fashion in London

Supporting the strong primary colour of fluorescent orange, is a whole palette of secondary bright colours. They entire palette creates a mood of vibrant energy.

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