Jamie’s Deli

Brief

Jamie Oliver was moving his delicious food into airports around Europe. Based in a simple offering of Italian staples; Pizza, Coffee and Deli favorites, Jamie's Deli would become a common site across the continent.

Solution

Building on our work for Jamie Oliver at Gatwick, our solution is a simple yet highly visble graphic identty that uses bright colors, graphic paterns and a bespoke, crafted typeface that gently reflects the Italian food on offer.

.

Impact

The new stores have become a popular feature of airports in Oslo and Dusseldorf and will roll out to a number more in 2017.

A whole series of packaging was created for pizzas, salads, hot food and drinks.

The strong graphic feel creates a very memorable and recognisable identity as the pieces move through the airport and into the orld!

Recent Projects