Parc’s floral motif is inspired by the gardens of Catherine’s Palace in nearby Pushkin. It is used as a backdrop in the restaurants branding and also features in the interior design.
Along with a menu filled with fresh produce and local ingredients, Parc’s wholesome personality is further emphasised by the use of timber and naturally textured paper stocks in the brand collateral.
Grill offers a casual yet artisanal approach to the classic steakhouse. The bespoke wordmark was crafted to reflect the restaurants passion for viand.
Olive greens and smokey greys harmonises with the moody interiors and brass clipboards and foil stamps accent the palette.
Named after Saint Petersburg famous white nights, The Light Bar’s backlit bar and chic chandelier make the venue appear to glow from within.
To play on this theme an abstract graphic was created to suggest beams of refracting light or a star constellation.