Gordon Castle

Brief

With a heritage dating back more than 600 years, a sense of place and history was important to the Gordon Castle brand.

Solution

We spent time with the Gordon family at the castle and found some beautiful artifacts that would be transformed into a strong brand anchor.

This brand anchor would unify the 2 distinct streams of the business.

Impact

The brand moves from strength to strength with the following activities  

• Victorian walled garden fully restored 
• First products launched 2014
• Cafe and shop now open!

The identity is broken down into two very distinct streams, which are unified by the "G" which acts as a strong brand anchor.

The first stream, which is used to support the salmon fishing and accomodation side of the business, uses the colours of the Gordon tartan and a more traditional layout style.

The second stream of the brand is used for products developed from the produce of the castle's walled garden. These products are skincare and scent are more focussed on a feminine market and style.

The colours used reflect the beautiful earth and nature around the estate.

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