The identity is broken down into two very distinct streams, which are unified by the "G" which acts as a strong brand anchor.
The first stream, which is used to support the salmon fishing and accomodation side of the business, uses the colours of the Gordon tartan and a more traditional layout style.
The second stream of the brand is used for products developed from the produce of the castle's walled garden. These products are skincare and scent are more focussed on a feminine market and style.
The colours used reflect the beautiful earth and nature around the estate.