The stamps begin a conversation for the brand that the rest of the text responds to. The tone is light and a bit cheeky, reflecting the product itself.
100% Fat Free?
You Licky devil!
Almost all frozen yogurt photography is cold, sterile and shot on a white background.
We wanted Frae to be different. Food and particulary frozen yogurt is such an intimate experience. We love it so much, it ends up in our mouths.
Using natural and intimate photography with a real sense of warmth.