The beautiful work of Joel Penkman illustrate not only the food offering, but the attention to detail and care taken with all its preparation.
We match the illustrations with the copy lines and type compositions to create powerful, but understated brand message sthrough the locations.
The broad range of packaging has been created using different colours for each food section. This not omly creates a more vibrant environment but creates a simpler experience for people as they choose their lunch.
There's real care and attention given to all the elements of design on the packaging. To the Nth detail!
We built a style for the food photography which created strong and colorful backgrounds to be used as sites for typographic messages.
They add colour and texture to the experience, and create opportunities to promote new products and tastes.