This version of the ident is played at the beginning of each film screening session.
It begins with a single bulb swinging in "over the shoulder" of the audience, startling viewers in the first act.
Bulbs continue to arc across the screen revealing elements of the identity, until the mark is clearly read.
There are a number of versions of the Curzon ident used for the Curzon sub-brands- Curzon Home Cinema and Curzon Artificial Eye.
These versions are similar but build to a graphic reveal of the Curzon logo and strapline.
The footage was shot the hard way, in a dark studio by cinematographer Oran O'Reilly using 4K technology.
We are now expert in the swinging (and sometimes smashing) of light bulbs into a dark space.