Brief

With over 80 years of screening some of the world’s best alternative and independent film, the much-loved Curzon needed to refresh its brand and expand its audience. 

The Curzon business needed some consolidation, with its revolutionary Home Cinema and Artificial Eye distribution company coming under the Curzon umbrella.

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Solution

Light playing in the dark, the powerfully emotional experience of being in cinema, and some classic cinema type combine to create a striking and unique identity. 

The Curzon logo has been completely redrawn while maintaining some of its original form, and a punchy 3 line copy system adopted.

Impact

Curzon aim to grow to over 50 screens in the coming years.  

With new cinemas opening in Victoria, Cantebury, Sheffield and the newly remodelled Renoir to relaunch as Curzon Bloomsbury in early 2015, the new Curzon identity and brand will play an importaant part in its rebirth.

The new branding will be applied to all signage across the country with each site having its own bespoke signage created.

Punchy copy, vibrant colors, and powerful images all played out over a solid lgrid.

The identity system and tone come together in the design of these posters.

The contemporary experience of going to the cinema includes more than just popcorn. Cocktails, coffee and great food will be an increasingly important part of Curzon's cinemas.

We've created a series of menus and food packaging to help support this new attitude.

Where would you like to watch your film? At home, or at a cinema?

As the Curzon business consolidates and the experience of watching new release films expands online, the entry point to the Curzon website is simplified.

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