Brief

After the huge success of ArtHK and its transformation to Art Basel Hong Kong, the creators wanted to launch another art event on the newly reclaimed land on the harbourside in the Central district.

Solution

Our design for Art Central abstracts the Chinese character for "Central" ( 中 ) and creates a colorful grid that reflects the movement and energy of this most frenetic district of Hong Kong.

Impact

The event launches in March 2015 and has had an amazing reception form some of the world's most influential galleries and artists.

We've designed a complete exterior and signage package that flows the brand across the temporary structure, through the entrance and into the gallery space.

Come back and visit us in March and we'll have lots of lovely images for you.

Recent Projects