Brief

The most important art fair launch in London in over decade, Art 13 was aimed at bringing the best international artists and galleries to the capital.

Solution

The identity for Art13 plays with the idea of 3 dimensional space on a 2 dimensionl surface. In effect it creates a determined space for gloabal art in London.

Impact

The first year of the fair saw over 100 of the world's best galleries exhibit from over 50 countries. More than 25,000 people came to visit the fair during its 3 day run, most leaving dazzled by the variety and the quality of the art on show.

Art13 was held in the Grand Hall at Olympia in London.

The identity flows seamlessly over the surface of the event space, often creating distorted perceptions of the original concept.

The fair was promoted using images of the logo built in a neon installation that reflects the dimensionality of the concept.

Many of the locations reflect London at its most human.

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