Brief

Creating a fresh and timeless brand for Art 15 was pivotal in terms of the fair’s longevity and position within the market. Art15 wanted their rebrand to demonstrate their unique global proposition within the artfair landscape.

Solution

The word mark overlaps “art” with “2015” in a bid to reflect the fair’s international reach. The aesthetic was born out of screenprinting experiments, and aims to create a final identity that’s bold and simple. 

Impact

With its stand out new rebrand, Art 15 reached out to a  larger and more diverse audience, attracting the likes of art curators, gallerists, regular attendees of the world’s top art fairs and art and culture enthusiasts from around the world.

Close up detail of screen printed logo. The colours reflect the fair’s springtime launch and its bold, bright and distinctive new look.

Screenprinting techniques were used to create a layered effect for the word mark. The logo was born from these experiments and then further refined. 

The main entrance sign was built up from layered perspex and positioned on the corner of the mirrored cube. This allowed it to be veiwed from each side, reinforcing the 'global' message.

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