Chocolate by Trish
The love of chocolate is almost universal.
What’s not so universally understood is how easy it is to cook with good quality chocolate and get results that will make your friends and family love you!
Acclaimed French cooking author Trish Deseine wanted to bring her passion for cooking with chocolate to everyone. The chocolate was the best, but the brand needed to be accessible and feel at home in your kitchen.
The aim was to make great quality chocolate a kitchen staple, like flour, eggs and milk. The packaging is utilitarian, while the labelling is elegant and stylish with a touch of obsession provided by numbers that refer to the actual amount of buttons enclosed.
The voice of the brand is distinctly Trish. Funny, articulate, greedy!
Recipes and tips for cooking were provided with all the touchpoints for the brand; on the packaging, at point of sale and on the website. If people were going to buy the chocolate, they were going to cook with it.
