Union Jacks Hoardings

It's all a bit of a tease, but creating a sense of expectation for a new retail concept is super-important.

For Jamie Oliver's new restaurant in Holborn we were confronted by massive walls of glass on all 3 sides of Renzo Piano's new development. So we looked back to the 80s and designed enormous bill poster walls. The new dishes become bands and the anti bill poster laws enacted in the last 10 years generate a bit of subversion. As we put them up, it was clear that this was something people hadn't seen in a while.

And how does it support the attitude of the new brand? It's rock n'roll, innit.

Get down and have a look, they wont last for long!

and find out more here http://www.unionjacksrestaurants.com/