Fresh off the wire.

Well, here it is then, a new website.

It's the culmination of more than 35 years of combined professional experience, 1000's of hours of Mac time, hundreds of litres of tea and quite a few tears.

We've been through a long process to get here, beginning with the hiring of our own Brand Consultant, Criney Insalata.

As you may have read in these pages we see a successful branding process like good therapy. And like good therapy it's almost impossible to do for yourself. Having someone view us from the outside has been amazingly helpful. It's exposed our weaknesses as well as highlighting our strengths. It helped us fix the things that were broken, see inside other companies like ours, do the simple things that we weren't doing and come together as a team.

Most importantly it helped us refine our message and discover the best way to express it.